The Swim Set travels to the island of Kythira, Greece to shoot the first collection.
Why Kythira ?
Untouched, pristine beaches and friendly locals to begin with. Kythira is one of the least visited islands in Greece and most people who do visit have a connection to the island. So for one of the founders of The Swim Set, Karen Panaretto, her husband's family roots in Kythira meant she had been visiting the island since the early 90's. The perfect location to shoot the brand's first collection.