At The Swim Set, we take our design cues from the past to create something fresh and distinctive. One of our key inspirations comes from vintage diving posters—those iconic, bold artworks that captured the spirit of adventure. These posters not only represent a time when diving was new and adventurous but also feature a design style that continues to influence modern aesthetics. Here's how they shape our designs.

The Power of Bold Imagery

Vintage diving posters often feature strong, simple graphics with clear shapes and high-contrast colors. These design elements stand out, drawing attention without unnecessary details. At The Swim Set, we bring this same simplicity and boldness to our designs. We focus on clean lines that enhance the body’s natural form, ensuring that each suit is both functional and visually striking.

The color schemes of these posters have a timeless appeal. They evoke a sense of confidence and adventure, which we reflect in our own colour choices. Whether it’s a sleek black or a deep ocean blue, we aim to capture that bold, vintage aesthetic in every piece we design.

Timeless Style

One of the reasons we’re drawn to vintage diving posters is their lasting style. The design language of the mid-20th century—clean, elegant, and often minimalistic—continues to resonate today. At The Swim Set, we aim to bring this timeless quality into our products, creating pieces that feel modern but will stand the test of time.

The posters inspire us to focus on classic shapes and a no-fuss design approach. Much like the divers depicted in these posters, our suits are meant to be practical but stylish. We believe that less is more, and that the right silhouette can create a flattering, comfortable fit without unnecessary embellishments.

Bridging the Past and Present

Incorporating elements from vintage diving posters allows us to connect the history of diving with the present. While the technology and materials we use are state-of-the-art, the visual inspiration remains rooted in the design traditions of the past. This gives our wetsuits a sense of heritage while still performing to modern standards.

The posters represent an era when diving was seen as groundbreaking, and that same spirit of discovery drives us to innovate. We combine that sense of nostalgia with high-performance fabrics and craftsmanship, bridging the gap between past and present.

By drawing from vintage diving posters, The Swim Set creates wetsuits that blend classic design with modern functionality. Our goal is to make wetsuits that not only perform well in the water but also carry a strong, timeless style that you’ll love to wear season after season.